Evaluation 2 (Group task) - Plan

How do the elements of your production work together to create a sense of ‘branding’?

Explain how you developed your artist and music as brand - so all three products are easily identifiable as being connected.

Representation of the Star
My representation of the star is most likely to direct to 20-21st century audiences as the artist is open to all genders and ages without restrictions or discriminations. 

Therefore these are the main representation of the star which includes:

--> open to all genders (not restricted)

--> open minded to new ideas

--> friendly and generous, kind 

--> naive

--> artistic (digipaks and graffiti place)

Design Choices

• Font:                                                                                                                    Logo --> simple and clear but meaningful to the artist herself. The looped and rounded handwriting show artistry and creativeness which is also portrayed in all the three products.                                                               

I have researched the writing styles on the dailymail.co.uk website to get more insight of what the handwriting should be like if our artist have positive attitude, cheerful, openminded etc. 

Digipaks --> For the digipaks, the front cover page, we have decided to use curvy fonts. The design came from many sources which have different but positive meanings, such as the the rounded letters signifies creativity and artistry. The right slanted letters represents friendliness and values family and friends. The close connections of the letters symbolizes the carefulness of making decisions.

Website -->

• Color:                                                                                                                Website --> on the cover page, there is a lot of basic tone colors such as black, grey and white to show that the artist is a simple and basic person. However, throughout the website there is a lot of colors which appears mostly on the artist's clothing. The bright colorful colors that she wears also suggest that the artist herself is not restricted to just one color, and she can wear any color. Therefore this can entice more audiences as the artist is open to many styles and colors.                                                     Digipaks -->  the color is more intense and bright as it gives a sense of friendly and artistry way. Also it makes sure that the artist is different and stands out from other artists in the industry. Also the pink, purplish and blue colors represents a feminine color therefore can attract more on the female audiences as well as many target audiences from different age groups due to the variety of poses. The pastel colors also convey that she is a soft and kind person. Therefore the songs are not seen as "hard rock" or "punk". Also it suggests feminism as the colors are more girly-like. 

Music video: the artist is wearing white as this signifies equality as the color can be worn by all genders comfortably. Therefore this can convey that the artist is open to all genders and both male and female audiences. Also as I have mentioned, she is a simple person and therefore her basic clothing shows that comfort comes before anything else which can entice more audiences which are simple and doesn't like as much bling or accessories. However, in the background, there is a lot of color going on, this suggests that the mood is positive and conveys to audiences that the artist herself is enjoying herself and the audiences should do as well. 

• Imagery:                                                                                                          Digipaks --> The images on the digipaks are mostly "unintentional" poses and they look more natural than purpose shots. Each picture here signifies a different side to Abby and portrays what types of songs are included in this digipaks as well.                                                                                                                Music video --> the imagery here also show some "unintentional" shots as well because its mostly the artist having her moment therefore it tends to not look like she is looking at the camera. Also, the shots look more soft and not as aggressive as the artist is in love and the scenes are mostly positive therefore they appear smooth.                                                                                                                   Website --> the imagery here on the first page of the website appears to be more dreamy. This is to show a more relax side and to make the audiences not rush through the website. 

• Language:                                                                                                             Music video --> the language here is informal and can be heard throughout many age groups as it can relate to many audiences. However, the older age groups may not understand as it is kind of like "modern" style words or phrases.                         Website --> the language here is not as formal as well because it can attract more audiences as the language will sound more chill and not as formal. Therefore audiences will feel more close to the artist herself.