Evaluation 1 - Codes and Conventions

Evaluation 1 - How do your products use or challenge conventions?

Conventions: the accepted/ expected ways of doing things

Conventions of music video....
--> following Andrew Goodwin's theory, my music video

: illustrate the relationship between lyrics and visual
because the lyrics is about a a girl "starving" for love, which in my music video it portrays that the girl is loving her life as a couple with her boyfriend but also there's a little plot twist where she has another feeling for another girl. But overall, I would say that it amplify because she is finding love and she loves it when her lovers (both her boyfriend and her female friend) with her. also, it emphasize that she is starving for more and is not as innocent as she was before.

This giphy below also shows how the visual link with the lyrics. "Something inside me has changed" was sung here and the visual illustrate how the Star realized that she is very in love with her boyfriend. As her boyfriend drags her back, there was a smile on her face conveying that she is enjoying the time and couldn't let him go. Portraying the Star has grown up and is experiencing a new phase in her life with her boyfriend. And something inside her has changed!

via GIPHY

:illustrate the relationship between music and visual
I believe that it illustrate because the positive, cheerful actions of the performers and co-performers. Also the when we edited the music video, the scenes are cut in sync with the beat of the song. However, we tried to make the scenes slow motion except the performance shot, but the music is mostly upbeat throughout the song and therefore I feel that the visual doesn't really follow the music. But overall, the visual illustrate the music because the song is happy and upbeat while the scenes are mostly happy and vibrant.

: use intertextuality
I have use intertextuality from many music videos. I have firstly used some of the couple parts from the music video"Rock Bottom" by Hailee Steinfeld. Nowadays, the music videos are montages of love stories



I have also snip some parts from the music video "Prefect Strangers" by Jonas Blue. The parts where the female actor is walking around in the colorful, vibrant market. I felt that the bright colors would make my music video more lively and more attractive, and also it can be used in my music video as well as the song is quite positive and upbeat.



Moreover, we have used intertextuality from the music video "Girls like Girls" by Hayley Kiyoko. Because we kind of change our plot a little bit in the end where the performer is not only into boys but also girls. Therefore, I have used this music video to show how the actress is also in a situation where she also has a feeling for another girl even though she has a boyfriend.
The part where the female friend (who likes the actress) looks at the actress with her boyfriend, is one of the main parts where I have intertextual into my music video.


via GIPHY


: Voyeurism
There was many voyeurism in this music video. There were many shots of the couple together and also scenes of the actresses having an intimate time together. Also, the actors (female) have apart of their body revealed. If their body were all covered, the music video would not look as appealing because the performer and actor may not look as attractive as a teenage girl. Moreover, the song is quite fun and therefore the feeling should be like people having fun and should have exposure. 

: Objectification 
As we target audiences most to the teenage female audiences, therefore I felt that the performer doesn't have a lot of objectification. However, there are some objectifications because in this modern era, females should appear to be "ideal" for the audiences. Because of this, most shots of the performer should appear to be appealing and even though they are natural shots, the scenes should be edited to get the most captivating part for the music video. The shots that were taken were mostly of the performer having fun naturally and her actions are not fixed to the plot. Because we have made the scenes more slow motion, the performer and the actors appear to have been more objectified as it emphasizes more on the performer's movements.
However, for the actor (male main) is not as objectified because he isn't the main focus. 

via GIPHY

: Some expression of the demands of the record label - How is my star represented?

My star is shown at a different perspective to famous stars such as Beyonce or Rihanna. These stars are portrayed as untouchable, queens and powerful in the music industry. However, for Abby, the record label have represented her as more ordinary and touchable. Also, she is symbolized as a "girl next door" because the record label wants her to be represented as a girl who has an ordinary life as a teenage girl who just loves to sing so the artist would be relatable to audiences life or teenage life. 

With boyfriend issues, shopping with friends, hanging out with friends in the music video this becomes even more relatable to teenage life and gives the audiences a feel of youthfulness and enjoy-fullness of the artist herself as well. 
On the other hand, the star herself is open to all genders, this is shown in the music video as well that she is not only restricted to one gender but to every. This is to say that the era has change and she is representing equality for every gender as everyone is the same. 
The music video may show that the star is confused about her sexuality but this was to show that this may happen to teenage life and its not wrong to choose any sexuality as long as you are happy about who you are. 

The band "t.A.t.u" also tried to show in their music video that everyone is the same and loving the same gender is alright. However, they have shown in a different way where it may have offended many. Many audiences felt that the band have promoted too much on lesbianism and pedophilia therefore the band did not send the right message through and got many critics. 

via GIPHY