How would your work be distributed as a real media product?
As I have discussed with Mr. Harrison, we talked about how to link the website, digipaks and music video together.
We believed that these things are all linked through social media and sometimes it is quite hard to understand how audiences are gain. Because it is hard to know where the start of these audiences are as the artists may not be their first thing to watch on social media.
Therefore now I have to think about how I can portray my artist to the audiences and how am I going to reach all of them.
Before and after the launch we are going to carefully drip feed our audiences little by little so the audiences will get more entice because they want to know more.
- For the first launch, I am thinking of giving clues to the audiences on social media such as Instagram, Twitter, Facebook or Tumblr.
- The day after that, the artist will post a picture or video doing covers as a another clue that she is making a new track or album.
- After a few days, the press will write some news on their website about a new artist doing an album and will be out during the summer!
- Artists and actors start a trend on social media by using #youngeryesterday which is a part of the lyrics - Artists and actors also start posting pictures of themselves when younger with the hashtag. Other people join it, making it more "VIRAL"
- Artist also join in to post (drip feed) on her social media such as Instagram, Facebook, twitter
- Seasonal photoshot e.g. Christmas
Where will you find our music?
--> Spotify: this is one of the most well-known website for music industry, also all age groups are using it nowadays therefore it gives a wider range of age group for the target audience.
Spotify is also included or tagged along with many social media websites and therefore this makes the exposure of the song easier.
I believe that by posting our music and/or our music video on Spotify will make people find our song easier as it can be found on both social media easily and on Spotify itself.
Where will you find our music video?
--> Vevo: Vevo is a multi-national video hosting service which host music videos from song music entertainment, and universal musical group. It is also posted on Youtube as well to reach more audiences.
= This is a great advantage because it can be posted on different sources, giving a broader range of audiences.
How to get people to our site?
--> Social Media such as Instagram, twitter, Facebook, Youtube
--> Merchandise e.g. hats, sweaters
--> official posters
--> News article (teen mag)
How do you use your merchandise effectively?
--> artist wears sweaters, shirts, hats occasionally and sometimes post on social media to promote the product.
Mostly, when the artist wears the merchandise in style, audiences will often buy the product as they may also be in style like the artist. Audiences may buy it as they are crazy about the artist already so anything that is related to the artist the fans will also buy as collection.
How do you get people to use your social media?
--> other Artists or actors or famous people promote the artists on their own social media. Such as posting the hash tags, taking photos with the artist, post the artist herself producing the song.
--> teen articles = articles which include the artists Instagram page, Facebook page etc. so the audiences who are interested can continue to research her after reading the article. Also write about the artist briefly (drip feed) so the audiences want to know more.
Start trend on social media!
--> Snapchat = new popular app! people can track/ follow what the artists are doing each day or hour and therefore the audiences are more up to date.
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