Conventions of the my genre

Conventions of the my genre 

Conventions: What audiences expect to see.

What the audiences expect to see in this Genre (Pop-EDM):

My group as we mentioned, we are doing "Starving" - Hailee Steinfeld.
Hailee Steinfeld is an artist that is for modern teenagers or young audiences living in the 21st century.

There are many similar artists that can be related to her 
For example:
- Selena Gomez
- Zara Larsson
- Ariana Grande
- Fifth Harmony

As I watched the music videos during my free time, I saw some similarities and differences between the different artists that have the same song genre as my artist.

The Representation --> 
The similarities between the artists are...
1. They have a sexual kind of aims and objectives or music videos
2. There will be exposure of skin in the music video

3. Their target audiences are usually teenagers or young audiences. Can be both male and female.


via GIPHY


The intertextuality -->
For most of the music videos for young female artists, it is based on love, heartbreaks etc. 
Therefore there would be male actors also in the music video which sometimes the performer may be used as voyeurism, but rarely male actors are being used as sexual objects.

The shots --> 
The similarities between the music videos of these artists are, they have a lot of close ups of the artists' faces because to show their emotions clearly. Usually this happens a lot in heartbreaking songs but also happens for songs that are related to "falling in love".

via GIPHY

Mis en Scene -->
The similarities between the music videos is the lightings are usually dark for implicit meaning songs about "sexual" things. 
However, sometimes there are light to show the positiveness of the atmosphere when the song is about love and "not heart broken"

Lighting --> 
Usually light is quite a significant part for the music video because it shows clearly the mood of the scene and it creates mystery when the lightings are darker and low tone colors to give a different impression of the performer and the music video.
For Hailee's music video and for a lot of edm sub-genre musics, bright vibrant colors shining for some scenes would also appear often in edm/ pop artists.