How do your products engage with the audience and would your work be distributed as real media products?
Target audience:
- TASTES AND ATTITUDES
I have used Channel 4's UK Tribes to identify my target audience. This gave me further insight on the different tribes of today's youth.
Out of all the tribes, I believe that my Star appeal to the "Le Intro" and "Urban" groups. The Le Intro group is described as "looking to get their voice heard through their creative talent". While the Urban group is describe to be "on trend" and "chilled". However, both are similar in a way due to their love for style and creativity, they don't like to be held back from what they are doing. Also, they are opened to diverse range of ideas and culture.
In my opinion, I feel that my target audience would be based on the mixture of the two tribes, as the artist could be pursuing her dreams of originality and individuality while wanting to be chilled and sticking to her own rhythm.
Target audience profile!
1.
Name: Tyler OakleyAge: 27
Occupation: American Youtube and podcast personality, humorist, author and activist
Interests: He dedicates his time to support LGBT youth, LGBT rights, and social issues. He also post materials on social media such as queer politics, pop culture and humor. He studied communication, marketing and social media at Michigan State university to pursue his dreams as a blogger and you-tuber.
He appear on many broadcasting platforms and was one of the first people to openly say he was gay (making LGBT voice heard)
2. Name: Carissa Springgett
Age: 18
Occupation: Thai Model
Interests: Loves to act and has been in a few Thai soaps for the past year. She likes socializing with her friends and goes to different festivals which she can express her own self in different costumes. Moreover, she travels quite frequently to discover more diverse ideas but also to pursue her career as an international model.
Her favorite artists are Hailee Steinfeld, Beyonce and Pharrell.
Qualities and conventions that would appeal to my audiences:
- Relatable
- Real
- Recent (Modern)
- Socialization
- Teenage (life)
- Teenage (love/ heartbreaks)
Key elements of products that I believe will appeal to my audience
For our music video, I believe that "the star" is one of the biggest element that appeals to my audience. The Star portray herself as a normal teenage girl who loves to go on adventures and been through similar relationships (love/ hurt) like her audiences therefore this will help connect the audience to the Star. Also, in the music video, the Star is wearing normal plain clothing conveying that she is very down to earth and is not attached to her fame.
Behind the song and the music video, we want our audiences to believe that the Star is just as normal as the audiences and she is going through the same as most of the "teenage audience".
Furthermore, because our music video has a "twist" by the end of the music video which was when the Star was unsure about her love for her girl -friend but she already has a boyfriend which she really loves.
via GIPHY
I believe this will entice to many audience because in this era, everyone should be able to express their thoughts and feelings, therefore this will makes more people aware of what others are going through and raise the matter of equality. Plus, there are many bloggers who are not straight such as Ashley Mardell, Alli Hills, Kiera Rose etc. which will be entice by the music video or the Star herself because of the non excluding of different genders and shows that different is normal.
via GIPHY
I believe this will entice to many audience because in this era, everyone should be able to express their thoughts and feelings, therefore this will makes more people aware of what others are going through and raise the matter of equality. Plus, there are many bloggers who are not straight such as Ashley Mardell, Alli Hills, Kiera Rose etc. which will be entice by the music video or the Star herself because of the non excluding of different genders and shows that different is normal.
Ashley Mardell
For our Website, we have used many social media sites to help support such as Instagram, Facebook and twitter. For these social media sites, we have created a link to the website as well (vise versa) so the audience are able to go through different sites to find out more about the Star, also to catch up with latest news.
Moreover, we have created a hashtag for the new song which is #youngeryesterday. I felt that this appealed to audiences most and this also widen the audience type because this would be shared online so many people will be able to see and share but also they will be able to recognized the song and Star that made the hashtag.
Our audience is mostly based on teenagers and young adults, so when the audience post their photos they can reflect on their childhood. Plus, they will be able to interact more with the star as they will be able to share their photos online and compare with other audience or stars. Making the audience more engage with the star, the song.
David Buckingham audiences
"Buckingham believes it is essential to situate young people’s media use within the context of their other social activities and experiences due to the fact that many young people are using the media as a wallpaper: a wall of noise to fill up ‘down time’ or just to pass the time due to boredom. That many of their interactions with the media are not contrived, committed or concentrated but fleeting, visceral and meaningless."
Core Audience
Core Audience are also described as focus viewers. They are an active audience who consistently follows the artist updates etc. They also focus more on deeper meaning, complex narrative, and use of signs and symbols.
Our music video mostly based on deeper meaning and complex narrative such as love "triangle" relationship, gender realization and true-self. This is mostly seen by the last half of the music video where the "Twist" happened. The Star herself start to realize that her love for her so-called friend is developing. However, this is different from her love with her present boyfriend because this is love for the same gender. The shots shown between her and her so-called friend are mostly close ups and mid shots of them holding hands, laughing, sitting, dancing etc. to portray the different times that the Star developed her feelings.
via GIPHY
We also used vibrant colored locations such as the Graffiti or the market to represent youth and life. When someone is in love, they usually describe their life as more colourful and a life with more purpose.
via GIPHY
Another significant feature that I feel that the active viewers would be interested is the fact that the Star and the actors all wear a white shirt. This was because to make the personas stand out from the bright and diverse color background. Also because white symbolizes goodness and sincerity therefore the persona wore white. Plus to show that everyone is equal and not excluded.
Overall, we want to give the message to our audience that being different (having feelings or love the same gender) doesn't means it wrong. Teenagers, young adults and everyone should be able to express themselves without feeling guilty or wrong.
Tertiary Audience
Tertiary audience also can be called "Glancing" audience. These are non-focused audience where they are possibly audiences who coincidently watch through a site or social media without paying attention to the details or the Star as much.
I believe that the vibrant locations and shots of the different objects or nature would attract these audiences the most. This is because the locations are fill with colors and life therefore I feel that the audiences will be entice most. Also, the quick cuts of the different objects in line with the rhythm of the song will make it more enticing and more unique as it also shows further significance of the culture of the area.
via GIPHY
Core Audience are also described as focus viewers. They are an active audience who consistently follows the artist updates etc. They also focus more on deeper meaning, complex narrative, and use of signs and symbols.
Our music video mostly based on deeper meaning and complex narrative such as love "triangle" relationship, gender realization and true-self. This is mostly seen by the last half of the music video where the "Twist" happened. The Star herself start to realize that her love for her so-called friend is developing. However, this is different from her love with her present boyfriend because this is love for the same gender. The shots shown between her and her so-called friend are mostly close ups and mid shots of them holding hands, laughing, sitting, dancing etc. to portray the different times that the Star developed her feelings.
via GIPHY
We also used vibrant colored locations such as the Graffiti or the market to represent youth and life. When someone is in love, they usually describe their life as more colourful and a life with more purpose.
via GIPHY
Another significant feature that I feel that the active viewers would be interested is the fact that the Star and the actors all wear a white shirt. This was because to make the personas stand out from the bright and diverse color background. Also because white symbolizes goodness and sincerity therefore the persona wore white. Plus to show that everyone is equal and not excluded.
Overall, we want to give the message to our audience that being different (having feelings or love the same gender) doesn't means it wrong. Teenagers, young adults and everyone should be able to express themselves without feeling guilty or wrong.
Tertiary Audience
Tertiary audience also can be called "Glancing" audience. These are non-focused audience where they are possibly audiences who coincidently watch through a site or social media without paying attention to the details or the Star as much.
I believe that the vibrant locations and shots of the different objects or nature would attract these audiences the most. This is because the locations are fill with colors and life therefore I feel that the audiences will be entice most. Also, the quick cuts of the different objects in line with the rhythm of the song will make it more enticing and more unique as it also shows further significance of the culture of the area.
via GIPHY
3b. How would your work be distributed as a real media product?
My media product will be distributed using mainly social media.
I have produced a Prezi Powerpoint to present my explanation as a simple timeline.
I have created this on Prezi because I felt that the points are all connected and Prezi can explain the points well enough.
When I planned this tasks the points were not all written out and I have added many other points in as well so my product is well distributed throughout the music industry.
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