DIGIPAK CD
--> packaging for digital contact (CD/DVD/Blue Ray)
- It is important?
- makes it look nice - might buy
- increase sales if appealing enough
- can be sold for collection
Why have digipaks to help artist's music?
1. attract consumers
2. to not "put off" consumers
3. Genre-specific appeal to target audience
4. Star persona = star development
5. appeal as a physical product
*Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s.
In class today, we have annotated the 3 digipaks of the 3 famous but very different artists of this era.
Each digipaks has its own unique point and there are both similarity and difference of each digipaks depending the year or what they like.
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